Catholic Marketing & Fundraising, From the Inside
If you lead marketing strategy for a Catholic organization, I know exactly what you're going through.
Matt Paolelli
Managing Director
White Tree
I spent nearly 20 years in your shoes at Catholic institutions and non-profits including Word on Fire, Mundelein Seminary, Catholic Extension, and Real Life Catholic.
I built marketing and fundraising programs that generated thousands of new leads and millions of dollars in donations, but the struggle to get there is real—and I've lived it.
You care deeply about the mission, but there aren't enough hours in the day. You're on a small, scrappy team or maybe you're a marketing party-of-one.
You've spent hours of your life wrestling with a WordPress theme or adjusting campaigns in Meta Business Manager. You're A/B testing and list segmenting and posting Reels, but growth is still slower than you'd like—and you know the mission deserves more.
At Word on Fire, our team raised more than $12 million in a single fiscal year. At Mundelein Seminary, we grew online giving by 1,000 percent in one year. At Real Life Catholic, I used Meta ads and creative content campaigns to grow the email list by 25,000 in eight months.
When you partner with White Tree, you're not hiring people who are learning your world. You're working with people who have already built careers inside it. We know the mission, we've done the work, and we get results.
Let's grow together.
What White Tree does
Every engagement maps to one of three stages: Grow, Convert, and Retain. It runs as a cycle to keep growing your email list, donor base, and mission impact.
Catholic MARKETING AND FUNDRAISING SERVICES
Catholic Marketing Audit
A scored review of your website, social media, email, and donor touchpoints, delivered as an 8–12 page report within five business days. You get a clear list of what to fix, what to double down on, and what to stop doing.
Campaign Strategy Intensive
A pre-work questionnaire, a three-hour working session with our team, and a written campaign plan with a scoped execution recommendation. You leave with a plan your team can run, whether or not you hire us to execute it.
Audience growth (Grow)
Paid social and digital advertising, email list growth, content strategy, PR and earned media, and SEO. The goal is qualified, mission-aligned people who are one good ask away from giving. The experience behind White Tree includes adding 25,000+ new leads to a single ministry’s email list in under a year.
Donor conversion campaigns (Convert)
Email campaign strategy and execution, seasonal campaigns (EOY/Giving Tuesday, Lent, year-end), lead nurture sequences, matching gift campaigns, and online giving optimization. Our team’s prior work includes $113,331 raised from email alone in a single Giving Tuesday campaign.
Recurring donor programs (Retain)
Monthly giving program strategy, donor stewardship and segmentation, lapsed-donor re-engagement, and anniversary-of-gift automations. Our team has added 1,400+ new recurring donors to a single ministry in eight months, growing recurring revenue from $59k to $110k a year.
Websites, email platforms & giving infrastructure
WordPress site builds, refreshes, and maintenance, email platform setup, donation page optimization, and ad account infrastructure.
What makes White Tree different
We execute both marketing and fundraising
Most Catholic marketing agencies stop at the audience, and most fundraising consultants stop at the plan. White Tree runs the ads, writes the appeals, builds the automations, and reports on dollars raised, under one team. We also work with Catholic businesses to grow their sales and prospects.
We've done the job from the inside
The experience behind White Tree spans nearly 20 years inside Catholic organizations, as the people who ran the campaigns, wrote the emails, and reported to the board. That includes a Giving Tuesday program that grew 44% over two years and a seminary online giving program that grew 1,000% in one year.
We only work with Catholic, mission-aligned CLIENTS
White Tree only works with clients who share our mission of leading others to Christ. We’re not here to chase clicks and likes for vanity metrics. We partner with organizations and businesses like yours to build up the Kingdom and share the Gospel with a world that is desperate to hear it.
ARE YOUR MARKETING & FUNDRAISING WORKING TOGETHER?
For too many Catholic organizations, the answer is no.
Marketing and fundraising are two branches on the same tree. When they don’t work together, they both underperform.
White Tree can help you integrate both: grow your audience, convert it into donors, and retain those donors for the long work of the mission.
Let’s start with an audit to get a clear picture of what’s working, what’s not, and what’s next.
WHO YOU'RE WORKING WITH
Tim Moriarty
Founder
Matt Paolelli
Managing Director
Stefan Slovak
Director of Marketing
David DiCerto
Director of Strategic Partnerships
Stephania Ferrera
Communications & PR Manager
Monica Slovak
Senior Operations Manager
WHO USES WHITE TREE
- Catholic apostolates, ministries, and nonprofits with annual budgets between $500,000 and $10 million that want to build an audience or get more of their audience to give
- Catholic media ministries, publishers, and film projects running donor or launch campaigns
- Catholic dioceses and parishes building digital marketing and fundraising
- Catholic schools and universities seeking help with marketing collateral or fundraising campaigns
- Mission-driven Catholic businesses growing through email, social, digital marketing, and paid ads
