About Us
If you lead marketing strategy for a Catholic organization, I know exactly what you're going through.
Matt Paolelli
Managing Director
White Tree
I spent nearly 20 years in your shoes at Catholic institutions and non-profits including Word on Fire, Mundelein Seminary, Catholic Extension, and Real Life Catholic.
I built marketing and fundraising programs that generated thousands of new leads and millions of dollars in donations, but the struggle to get there is real—and I've lived it.
You care deeply about the mission, but there aren't enough hours in the day. You're on a small, scrappy team or maybe you're a marketing party-of-one.
You've spent hours of your life wrestling with a WordPress theme or adjusting campaigns in Meta Business Manager. You're A/B testing and list segmenting and posting Reels, but growth is still slower than you'd like—and you know the mission deserves more.
At Word on Fire, our team raised more than $12 million in a single fiscal year. At Mundelein Seminary, we grew online giving by 1,000 percent in one year. At Real Life Catholic, I used Meta ads and creative content campaigns to grow the email list by 25,000 in eight months.
When you partner with White Tree, you're not hiring people who are learning your world. You're working with people who have already built careers inside it. We know the mission, we've done the work, and we get results.
Let's grow together.
ARE YOUR MARKETING & FUNDRAISING WORKING TOGETHER?
For too many Catholic organizations, the answer is no.
Marketing and fundraising are two branches on the same tree. When they don’t work together, they both underperform.
White Tree can help you integrate both: grow your audience, convert it into donors, and retain those donors for the long work of the mission.
Let’s start with an audit to get a clear picture of what’s working, what’s not, and what’s next.
WHO YOU'RE WORKING WITH
Tim Moriarty
Founder
Matt Paolelli
Managing Director
Stefan Slovak
Director of Marketing
David DiCerto
Director of Strategic Partnerships
Stephania Ferrera
Communications & PR Manager